Would love a branding expert to analyze Chelsea brand in USA. I bet they stand for something completely different here than they do in UK— roger bennett (@rogbennett) August 4, 2013
To that end, our aim is to determine the perception associated with every Premier League Club globally. To use the site (as ideally you've already figured out), you just need to write the first thing that pops into your head when you see the teams logo. We limit your time and only allow you to tag once as a way to ensure the results are as accurate as these sort of results could be.
PS - If you have any questions or are interested in learning more about how sports teams can use Percolate's technology to help them manage social content, please reach out to firstname.lastname@example.org